Industry Overview: Tauranga Marine Industry Precinct



Tauranga City Council commissioned WARDALE to provide an industry overview of the proposal to create a marine industry precinct in Mirrielees Road, Tauranga.


WARDALE was asked to update a number of assumptions made in regard the project so to provide input into the business case to seek Council funding to add to the funds received through the Regional Council economic development grant.


WARDALE’s report focused on the following areas: • Market overview and competitor analysis • Market demand • Masterplan for the precinct • Operational and ownership models • Financial modelling


In completing the required research for this project we researched a variety of information including historic proposals and reports. In addition a variety of information was received from the group of consultants that are actively working on the various components of the project. After being briefed by Tauranga City Council officers we visited local marine industry members. Further discussions were had with several key members of the local marine industry.


Director Phil Wardale also visited several large haul out yards in Queensland including the Brisbane Marine Industry Precinct, and Rivergate. Both facilities operate some of the largest haul out travel lifts in the southern hemisphere. Phil talked to vessel operators from outside the Tauranga region to understand how their maintenance requirements were being catered for. The industry feedback and data collected was then considered prior to reporting back to Council.


This went on to be a signifiant project for Wardale Marine.